Examine the components of an effective marketing strategy. Understand target markets and how to conduct market research. Explore pricing strategies and other tools designed to inform and persuade consumers. Determine what products or services to provide and effective ways to distribute products and services. Note: Also offered as BPA 125H; credit will not be given for both BPA 125 and also BPA 125H.
Term: Fall 2025
Course Type: Credit - 3 Credits
Section: 278
Ways to take the class: Online
Start Date: 10/20/2025
End Date: 12/14/2025
Location: Online
Room: TBA
Instructor: TBA (Subject to change)
Class Size: 25
Section Info: This section is participating in the Direct Digital Access program. A course materials fee of $39.00 plus tax will be charged to your student account when you register. Your course materials will be accessible in Canvas on or before the first day of class. For more information, visit http://bit.ly/AACC-DDA.