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BPA-125 Principles of Marketing

Examine the components of an effective marketing strategy. Understand target markets and how to conduct market research. Explore pricing strategies and other tools designed to inform and persuade consumers. Determine what products or services to provide and effective ways to distribute products and services. Note: Also offered as BPA 125H; credit will not be given for both BPA 125 and also BPA 125H.

Term: Fall 2025

Course Type: Credit - 3 Credits

Section: 278

Ways to take the class: Online

Start Date: 10/20/2025

End Date: 12/14/2025

Location: Online

Room: TBA

Instructor: TBA (Subject to change)

Class Size: 25