Examine the components of an effective marketing strategy. Understand target markets and how to conduct market research. Explore pricing strategies and other tools designed to inform and persuade consumers. Determine what products or services to provide and effective ways to distribute products and services. Note: Also offered as BPA 125H; credit will not be given for both BPA 125 and also BPA 125H.
Term: Fall 2025
Course Type: Credit - 3 Credits
Section: 278
Ways to take the class: Online
Start Date: 10/20/2025
End Date: 12/14/2025
Location: Online
Room: TBA
Instructor: TBA (Subject to change)
Class Size: 25